Ether
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About

We build the window.

Ether started because three people were spending a day a week reconciling numbers that should have agreed in the first place.

Position

Most teams do not have
a data problem. They have
an agreement problem.

The warehouse usually holds the right answer. What is missing is a shared definition, a visible owner, and a single place where the definition, the number and the action that follows from it all live together.

That is the whole product. Not more dashboards. Fewer arguments about which dashboard was right.

Principles

Three we will not trade.

  1. 01

    A number with an owner

    Every metric in Ether names the person who defined it and the date they last changed it. Numbers without an owner drift, and nobody notices until a board meeting.

  2. 02

    Read, do not copy

    We query your warehouse rather than duplicating it. A second copy is a second thing that can be wrong, and it always eventually is.

  3. 03

    Say what you measured

    Our latency figure is a p95 from event acknowledgement to query result. When we cannot measure something end to end we say which part we measured.

History

Five years, briefly.

2021
Founded in Amsterdam by three people who had spent too long reconciling spreadsheets.
2022
First hundred workspaces. The warehouse-native architecture replaces the original copy-and-sync design.
2024
SOC 2 Type II. Scenario automation ships after eighteen months in private testing.
2026
Two thousand four hundred workspaces across the EU and UK. Twenty six people, all remote.

Writing here

Who publishes.

The journal is written by the people doing the work, not by a content team.

Talk to us.

Keizersgracht 241, 1016 EA Amsterdam

Contact hello@ether.io