Journal

Notes on measuring things.

Field notes from the people building Ether. Measurement models, retention reading, automation practice and the pipes underneath.

Selected

Worth starting with.

14 Aug 2026 Measurement

Most activation definitions capture how hard it was to get through onboarding, not whether the product landed. Here is how to tell the two apart.

Iris Vandal

4 entries

14 Aug 2026 Measurement

Most activation definitions capture how hard it was to get through onboarding, not whether the product landed. Here is how to tell the two apart.

Iris Vandal

29 Jul 2026 Engineering

The gap between a dashboard that says live and a dashboard that is live, and why the difference only shows up on the day it matters.

Tomás Reyes

08 Jul 2026 Automation

The first workflow worth handing to a machine is never the clever one. It is the recurring meeting prep nobody admits they still do by hand.

Maren Holt

19 Jun 2026 Retention

If your retention curves sit on top of each other, the chart is decoration. Three cuts that tend to produce real separation.

Iris Vandal