Resources
Everything you need to model it.
Documentation, a reference implementation of the metrics most teams need, and a running list of what changed.
Documentation
Guides and reference.
Written to be finished, not skimmed. Every guide ends with a working example.
- 01 Quickstart Connect a warehouse and publish a first dashboard.
- 02 Metric modelling Define, version and annotate a metric so it survives a handover.
- 03 Scenario builder Triggers, conditions, actions, and how shadow mode works.
- 04 REST API Endpoints, pagination, rate limits and idempotency keys.
- 05 Webhooks Payload shapes, retries and signature verification.
- 06 SSO and SCIM SAML setup for Okta, Entra ID and Google Workspace.
Metric library
Definitions worth stealing.
Opinionated starting definitions. Copy them into your workspace and argue from there.
- Activation
- The first product action that separates 90-day retention by 15 points or more.
- Net revenue retention
- Expansion minus contraction and churn, over a fixed cohort, trailing 12 months.
- Time to first value
- Signup to the first action a second person in the account benefits from.
- Gross churn
- Revenue lost from cancellations and downgrades, excluding involuntary failures.
- Signal to noise
- Alerts that led to an action, over alerts fired. Below 0.3 means retune.
Journal
Read by topic.
- Automation Turning a signal into an action without a ticket 01
- Company Product releases and notes from the Ether team 00
- Engineering The pipes underneath the dashboard 01
- Measurement Defining metrics that two teams can agree on 01
- Operations The weekly rhythm of a product team 00
- Retention Cohorts, churn signals and the long tail of activation 01